Bench Logo studio

Your signature

Make a mark

Four ways in: pick one of the generated shapes and turn its parameters, set one to three letters, set a whole word, or bring artwork you already have. Then place it on the dial and engrave it on the caseback.

The preview is shown at actual size as well as large, because the thing will be about three millimetres across and almost every logo that looks good at three hundred pixels is a smudge at three millimetres. The number under it is the finest line in the design, in millimetres — that is what decides whether it can be made.

Start from something

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Twenty-three ways of signing the same watch, drawn on your dial rather than listed by name. Several are the same two letters and differ only in weight, tracking and how far the C is pulled under the O — which is the honest difference between them on paper too. The figure under each is its finest feature: the number that decides whether it can be made at this size.

What kind of mark

A wordmark is set across the dial rather than stacked at twelve, so it wants a larger width and a smaller radius than a shape does.

Drop an SVG or a PNG here, or

SVG stays sharp at any size. A raster image is reduced to 320 pixels so it fits inside a share link, and it cannot be lit as metal or checked for fine detail.

Paste the d attribute of a path. If your artwork is in a different coordinate box, wrap it in nothing and scale with the width control — the box is only there to make the default size sensible.

No mark. The dial stays unsigned.

Frame

what holds it together

A frame is what makes a small mark survive: it gives the eye an outline to catch before it has resolved anything inside. A solid frame knocks the mark out of itself, because otherwise the two are the same colour and the mark disappears.

actual size

Can it be made?

0.16 mm and over is comfortable. Between 0.10 and 0.16 a good dial printer will hold it and applied metal is fragile. Under 0.10 mm the detail fills in when printed and cannot be cut at all.

Where it goes

on the dial
in the case
engraved on the back
the crown, end on

Engraving a caseback costs a few pounds. Tooling an applied dial logo costs a run. If a budget only stretches to one signature, it goes on the back.

Material and placement

On the caseback

On the crown

turn the watch in 3D to see it

Take it away

The logo is part of the build, so it is already on the dial and in the share link — the button just takes you to the dial studio to see it in place. The SVG is vector and is what an engraver or a dial printer will ask you for.